{"product_id":"madurkathi-floor-mat-1","title":"MADURKATHI FLOOR MAT 1","description":"\u003cp\u003eExperience the pinnacle of Bengali craftsmanship with this exquisite Madurkathi Floor Mat (Chatai). Hand-woven in the heart of Midnapore, West Bengal, this piece is a collaborative masterpiece created by a National Award-winning craftsman and his dedicated team of artisans.\u003c\/p\u003e\n\u003cp\u003eMerging ancient tradition with a refined aesthetic, this mat is more than just floor decor—it is a sustainable luxury for the modern, conscious home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Art of the \"Weave of the Earth\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMadurkathi is a century-old craft involving the intricate weaving of Madur kathi (Cyperus corymbosus), a natural rhizome-based weed found in the alluvial plains of Bengal. This specific mat showcases the height of this skill:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Design:\u003c\/strong\u003e A sophisticated maroon pattern that bleeds seamlessly into the natural, golden hues of the dried weed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe 3D Visual:\u003c\/strong\u003e Through a specialized, high-tension weaving technique, the design features a raised, three-dimensional texture that creates a tactile play of light and shadow underfoot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Feel:\u003c\/strong\u003e Naturally cooling and smooth, providing a grounding sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy This Madurkathi Mat Stands Apart (USP)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNational Award Excellence:\u003c\/strong\u003e Sourced directly from a master craftsman, ensuring every reed is split to perfection and every knot is secure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Longevity:\u003c\/strong\u003e Unlike mass-produced straw mats, these hand-loomed versions are incredibly dense and durable, designed to last for years without fraying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainable \u0026amp; Eco-Friendly:\u003c\/strong\u003e 100% biodegradable and crafted using organic materials. It is a carbon-neutral addition to your living space.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Maintenance:\u003c\/strong\u003e Naturally resistant to dust and moisture. A simple wipe with a damp cloth is all it takes to keep it looking brand new.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Greenloom Handicraft","offers":[{"title":"Default Title","offer_id":67651222274262,"sku":null,"price":3000.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/www.greenloomhandicrafts.com\/products\/madurkathi-floor-mat-1","provider":"Greenloom Handicraft","version":"1.0","type":"link"}